STARZPLAY appoints SVP Strategy & Corporate Development to assess strategic growth opportunities


Doha, qatar: STARZPLAY, the region’s premier subscription video-on-demand (SVOD) service, has announced the appointment of expert financial strategist Alessandro Masaro as Senior Vice President of Strategy and Business Development. He will be responsible for evaluating financial opportunities for the business, including equity raising, debt financing and mergers and acquisitions, to enhance STARZPLAY’s financial value proposition. He will also develop and oversee the execution of strategic plans to ensure that STARZPLAY expands its position as the region’s leading SVOD platform.

Until recently, a member of the STARZPLAY board of directors, Masaro has a solid understanding of the financial and corporate strengths of the company and will use his experience in financial management and investment planning to further raise the profile of the organization.

Maaz Sheikh, co-founder and CEO of STARZPLAY, said, “With the sharp increase in the subscriber base and our continued geographic expansion, we are defining a new era of strategic growth this year. As we seek to expand our footprint, launch new products and attract new audiences, it is important to leverage strategic alliances and strengthen our corporate profile. Alessandro Masaro has deep industry expertise that will position STARZPLAY as a financially strong and high growth company.

Masaro added, “I am delighted to join the team during this incredible time in the evolution of STARZPLAY and the overall VOD industry in the region. We are at an inflection point as we see many opportunities ahead of us. STARZPLAY has significant potential to unlock and our new strategic growth plans will help create long-term value for all of its stakeholders. “

Previously, Masaro was a Director at Delta Partners Capital, a Dubai-based growth and start-up capital fund with investments in several fast-growing markets. He has led nearly 30 high-profile technology transactions and managed a portfolio valued at over US $ 100 million. His experience also includes advising governments, telecommunications companies and media companies in the Middle East and Africa on digital transformation strategies, strategy development and mergers and acquisitions.

Masaro has also served as a board director of Cash Credit, a data-driven lending technology platform operating in Eastern Europe and Southeast Asia, and Virgin Mobile Polska, a digital MVNO in Poland, which was acquired by Play. Masaro holds an MA in Corporate Finance from Bocconi University (Italy) and the University of North Carolina (USA), and has lived in Italy, South Africa and the United States. before settling in the United Arab Emirates.

STARZPLAY was the first entity to be licensed in the UAE in the SVOD business and achieved significant year-over-year growth. The success of STARZPLAY is also motivated by its valuable relationships with the main regional telecommunications operators offering subscriptions via prepaid and postpaid mobile. STARZPLAY aims to extend its successful model to emerging markets, including sub-Saharan and Francophone Africa.

With thousands of hours of premium content, including blockbuster movies, exclusive TV shows, children’s content and series in Arabic, STARZPLAY is available in 20 countries across the Middle East, South Africa. North and Pakistan for fans to enjoy quality content anytime, anywhere and from any device.

© Press release 2021

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